This is another consequence of Brexit: the United Kingdom will have to create its own legislation on digital data, and would like to “lighten” the burden of consent to cookies for website users.
Leaving the EU offers Britons the opportunity to create their own GDPR. Easier said than done…
Soon more than cookie banners United Kingdom ?
The bill is yet to be debated, but it seems the UK government wants to get rid of the cookie banners (cookie consent banners), now mandatory for websites in the European Union.
Unlike the EU GDPR (General Data Protection Regulation), English law aims to automate consent to the collection of cookies for all visitors to websites in the UK. The proposal has alarmed data privacy campaigners, who say such a change would universalize the collection of personal data through cookies.
This law risks complicating the task of website developers who wish to be accessible simultaneously in the EU and the United Kingdom, who will have to comply with two different and contradictory laws.
A vague project, which certainly does not benefit everyone
However, the British still offer to allow users to refuse cookies directly from their browser. The bill does not specify how this will be made possible and does not give any other details on this subject. Navigators will therefore also have to adapt to two different regimes.
Websites will still be required to “provide clear information” about cookies and how to disable them. But the aim would be to make website traffic more fluid: cookie consent pop-up banners seem to annoy the connected population of the United Kingdom, who want to find an alternative.
One can imagine that such changes benefit the sites themselves as well as any kind of data brokers. Most users probably won’t bother to disable cookies from their browser, or even know about the existence of this option.
Source : The Register
22