The book. How do young engineers create a new company in a sector that is totally foreign to them? And how do they find a place there in the face of powerful players? For some, successful entrepreneurs have specific provisions. But no scientific study shows that they have innate qualities. For others, success is due to a great idea. Yet the idea of Mark Zuckerberg when he created Facebook is far from original: at the time, powerful social networks already exist.
Rather than studying the couple formed by this singular being that would be the entrepreneur and the brilliant idea that only he spotted, Philippe Mustar takes a close look at what entrepreneurs do. In Entrepreneurship in action, the professor at the Ecole des mines de Paris recounts the creation of three technological start-ups and shows, in action, the emergence of their radical innovations.
An ultralight airplane seat for Expliseat, a DNA printer for DNA Script, and personalized Internet advertising retargeting for Criteo: In the beginning, the product ideas of the three start-ups presented in this book were not revolutionary. It is the transformation of this idea into a product or service that will interest users or customers.
How do the teams concretely develop their product? What types of resources do they mobilize to bring together their technological innovation and a market? How do they develop their business model ? The book follows the process that unfolds from the moment the entrepreneurs “Start with a few vague ideas when their company has developed a product that meets the interest of users or customers who are willing to pay to use it”.
Educational tool
Intended for student entrepreneurs, engineers and those who want to create or participate in the creation of a technological company, the text is designed as an educational tool to understand the process of entrepreneurial innovation. Unlike many stories of business creation, “Where we present the finished house without the scaffolding which allowed it to be built”, the reader is invited to enter into these experiences, recounted in three chapters which can be read independently. “They tell the story, each time long and winding, followed by these projects in an attempt to achieve what the language of start-ups calls“ product / market fit ”. “
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