At the beginning of March, the American franchise will temporarily exchange its potato wedges in France for carrot, beet and parsnip fries.
By Quentin Marchal for ThePoint.fr
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VS’is a strong choice, which is sure to get many McDonald’s fans talking. According to information from Parisian, the American franchise should soon replace its Potatoes with carrot, parsnip and beetroot fries, in all of its fast-food restaurants in France. This novelty, which will be effective on March 7, must be the subject of a communication campaign in the coming days.
“It’s a flagship product with us, it’s as if the Big Mac was disappearing,” said a McDonald’s employee to our colleagues, after the announcement was made internally. However, this operation could only be temporary since it should initially extend over three or four weeks, in order to analyze the first feedback from consumers for this new, more “veggie” side dish.
After having already tested several potato recipes in the past, such as Waffle or Wavy fries, the world-famous franchise is preparing to include vegetables in its famous burger sides for the first time. With this initiative, McDonald’s France aims to meet “new consumer needs” and the desire of consumers to “diversify their diet”.
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A “bold” bet, in association with McCain
The contours of the operation took time to emerge. “It’s a long-term job that we started in August 2021 to reserve the land of our 25 partner farmers. After the sowing last March, the harvest was done in October, before their transformation for the launch”, explains Éloi de la Celle, McDonald’s purchasing director, to the Parisian.
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To prepare its vegetable fries, McDonald’s has teamed up with the leader in frozen products, McCain, responsible for the industrial development of the product. Beets, carrots and parsnips will be served mixed in plastic cones of two sizes, medium or large, as an accompaniment to the menus, “at no additional cost to the consumer”, explains the franchise, satisfied with its “bold choice”.