The French Insurance Federation (FFA) announced on Wednesday that it was changing its name to France Assureurs, the occasion of its wishes to the press, and launched an online platform dedicated to the presidential race.
The name change is accompanied by a new visual identity, including a new blue white red logo, a redesign of the website and a signature: Advancing the company with confidence.
Since the arrival of Florence Lustman as President at the end of 2019, and Franck Le Vallois as Managing Director a year later, the Federation has embarked on a process of internal transformation to be heard better.
The year 2020, with the eruption of Covid-19, was a difficult period for the sector, whose image has deteriorated considerably.
The FFA also seeks to free itself from the homonyms of its acronym: the French federation of athletics, aeronautics, rowing, and even that of the aperitif, ironically its president, Florence Lustman, the occasion of a press conference held by videoconference.
The French Federation of Insurance (FFA) was created in July 2016 from the merger of the French Federation of Insurance Companies (FFSA) and the Group of Mutual Insurance Companies (GEMA).
France Assureurs has also set up a brand-new website with a dedicated presidential area allowing the sharing of proposals from the insurance sector to meet the major challenges of our company.
Car Insurance : save up to 340 € thanks our online comparator
Among these, the adaptation of the regulations of the health contract or the development of learning, all subject to the votes of Internet users.
France Assureurs brings together insurance and reassurance companies operating in France, ie more than 247 companies representing more than 99% of the market, according to its site.
The association takes over the missions that the FFA had given itself, such as representing the French insurance market to national and international public authorities, or promoting the sector to the media and academia.