No revolution on the horizon for The letter a, but the Indigo Publications press group has big ambitions for its flagship title. The general director, Quentin Botbol, 35, who also owns the investigative media Glitz.Paris, Africa Intelligence, or Intelligence Online, wants to take advantage of the good financial health of the family group to move up a gear. After successfully transforming its weekly confidential letter into a digital daily information newspaper in 2018, new developments are in the works.
To begin with, the name of the title born in 1978 will soon be simplified and its logo modified. From October 9, the “A” will disappear from the title of the publication which becomes more sober The letter. “We had a concern for identification and we wanted to reach a larger readership, even English-speaking”explains Quentin Botbol, who specifies that a selection of articles will be translated daily from June 2024. “The majority of Indigo readers read us from abroad, we already have the infrastructure and the skills, so it happens naturally”adds the former engineer who joined the family business in 2018.
The editorial line of The letterbased on the revelation of information about economic and political powers will be continued, even accentuated. “We keep the good old recipes, consisting of putting forward information that bypasses communication services to tell the story of the internal life of companies, ministries, and administrations”says Octave Bonnaud, the editor-in-chief of The letter a. An editorial strategy which led to the title being sued by the distributor Casino or the media Young Africa. The websites of Indigo publications will also be given a makeover on this occasion.
Investment of 22 million euros
What Quentin Botbol presents as a “redesign” would it be a response to a denser competitor? The letter a had to face, in 2022, the creation of online media The Informed (financed by Xavier Niel, owner of Free and individual shareholder of World). And the specialized media Politico And Context have also expanded their offering of exclusive information. Contexta website which has just celebrated its tenth anniversary, will launch two new sections “tech” and “media” on November 6. ” The fact that The letter is interested in a transversal manner in the three powers, political, economic and media, offers more comprehensive coverage »wants to believe Mr. Botbol.
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