“The Lion’s Den” start-up
Maschmeyer deal bought by Mark Zuckerberg
Carsten Maschmeyer’s investment in Presize should have paid off – Mark Zuckerberg struck
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The digital size advisor Presize, in which Carsten Maschmeyer invested at the end of 2020, was bought by Mark Zuckerberg’s Meta.
Someone had the right nose: Mark Zuckerbergs (37) Meta bought the start-up Presize, which competed for investors on the VOX show “Die Höhle der Löwen” at the end of 2020.
The message confirmed investor Carsten Maschmeyer (62) now on Twitter. “Mega! Meta buys “DHDL” start-up! Leon, Awais & Tomislav, you inspired me so much at DHDL in 2020 that I invested immediately. Now the Facebook parent company is taking over Presize. We are happy to have our US team & helped our relationships in Silicon Valley,” writes Maschmeyer.
According to an entry in the commercial register, of the online magazine “Gründerszene” should be available, Meta now holds 100 percent of the company. The purchase price is not known.
Presize can do that
Presize is a digital size guide that uses body scan software to help people choose the right size when shopping for clothes and shoes online. This works, among other things, via a short video that the customer records with his cell phone. Within a minute, the artificial intelligence creates a size ID that can be used in all shops that collaborate with Presize.
Presize’s approximately 50 customers include Vero Moda, Rich & Royal and Krüger Dirndl. With them, sales are said to have increased demonstrably and the rate of returns has fallen, how “Textile Industry” just reported earlier this month. There, the founder Leon Szeli already announced that the start-up would change its business model.
Maschmeyer negotiated vigorously
The idea of the digital size recommendation was already well received in “The Lion’s Den”: Maschmeyer wanted to join the company and negotiated vigorously. He was finally allowed to participate for 650,000 euros for 15 percent. Other investors followed, including former Hermès boss Christina Rosenberg.
What exactly Meta plans to do with Presize and what will happen to the more than 50 employees of the start-up is not clear. According to the “founder scene”, however, Meta is primarily interested in technology.