Monthly Marie-France, Top Health and Biba ? Developed and written by the collaborators of ETX Studio (formerly Relaxnews). The websites of Current values, Gala, Capital or RTL ? Mainly supplied by teams from 6Medias, owned by Dioranews. Maxi Kitchen, the magazine of the Marmiton site, that of the household robot brand Thermomix (sold in newsstands)? Designed by Com’Presse.
In recent years, many media have subcontracted part, or even all, of the articles they produce, for reasons of economy, to a panel of press agencies. Highlighted this winter by the fight of the former employees of Science & Life, the phenomenon raises fears of the emergence of newspapers without journalists, the publication of content that is not always rigorous or open to criticism from an ethical point of view, against a background of ever-increasing insecurity of the profession. Manufacturing is no exception to this outsourcing process. Thus, in the spring, the monthly Psychologies and Les Inrockuptibles, after having made redundancies, entrusted their model to outside companies.
ETX Studio, specializing in changes in lifestyles, charges each page it sells between 500 and 800 euros excluding tax
“The interest in calling on us is twofold, explains Jérôme Doncieux, founder of ETX Studio and president of the Syndicate of General Information Press Agencies (Sapig, with around forty members representing a turnover, excluding AFP, Reuters and Associated Press, from 33 million euros annually). Our clients rely on specialized teams, and their interest is also financial. The model is more flexible: if a principal decides to reduce its pagination, or even to stop a title, it is better for him that the work be done by an external partner. “ ETX Studio, specializing in changes in lifestyles, charges each page it sells between 500 and 800 euros excluding tax, depending on the amount of work required.
“The press can no longer pretend not to hear that there is an economy to maintain and that we are no longer in the 1980s”, supports Michel Barisano, the editorial director of 6Medias. Founded in 1999, this agency is dedicated to content for Internet sites. Emmanuel Macron delivering a speech? Its journalists provide direct coverage for media sites. Saturday afternoons turn out to be hollow in events? The same, or their office neighbors, “stick” (shorten and reformulate) dispatches from Agence France-Presse in order to boost the home pages. “We do everything that is ancillary for our customers, describes Mr. Barisano. We work very early in the morning, very late at night, on weekends. We go all-out and we leave it to the editorial staff to carry out their investigations. “
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