Big trend in the makeup sphere, palettes are the object of all desires. Intense pigmentation, creamy texture, matte, iridescent… Ultra-worked packaging as beautiful as it is practical, what is certain is that there is something for everyone!
We love pallets. They are beautiful, creative, feminine, sweet, spicy and much more! In recent years, palette choice in the beauty world has exploded. It must be said that with the boom in social networks and the possibility for everyone to access professional make-up techniques, the brands have aligned themselves and now offer ultra-quality ranges for all budgets. With just one palette, the possibilities become endless. This is the must-have make-up product on your beauty shelf!
A pandemic that has focused on the gaze
We’re not going to lie to each other, in addition to social networks, the current pandemic is playing a major role in the explosion in pallet sales. Since the mouth and half of the face are hidden, we try to emphasize our look. We have more fun with the colors, we dare the intense and the mysterious to frame our pupils. Brands have understood this and the race for the best palette never ends! Obviously there are names that remain on everyone’s lips, so Huda Beauty, Urban Decay or Too Faced are legends in the field and never disappoint their make-up addicts. But the market is growing, and very quickly niche brands like Martine Cosmetics (launched by youtuber Gaëlle Garcia Diaz) are becoming increasingly important.
Matte, nude, coloured, what do we choose?
Matte colors are perfect when looking for a strong but discreet effect. We generally like them nude or in warm tones, they coat the eyes and give dimension to the eyelid. It’s perfect for daytime makeup!
Colored tones are the kings of summer, pastel, neon, sparkling and spicy, we like to wear them as a liner or fully on the mobile eyelid. Be careful though, colored eyeshadows require a certain dexterity during application, a little training will not be too much for novices.
What about iridescent makeup, those that shine and dazzle us? We say yes to them all night long. In blue, pink, brown or copper tones, they wreak havoc for a confident femme fatale look. They can also be nuanced and worn during the day. After all, beauty is a personal matter!