Microsoft is getting back on track and even literally performing well on the PS Store, as we can learn quite officially.
Microsoft CEO Satya Nadella pointed out an interesting phenomenon during the company’s third-quarter financial results presentation: Xbox-developed games are among the best-selling on the PS Store. This trend is even more notable as Microsoft recently acquired Activision Blizzard, strengthening its gaming catalog, which now includes popular titles such as Call of Duty.
From Xbox to the PS Store
As The Verge explains, during this period, despite an overall increase in Xbox revenue thanks to this acquisition, revenue from Xbox hardware saw a significant decline. This paradoxical situation is partly explained by a slowdown in the growth of Game Pass and a drop in sales of Xbox consoles, which pushed the company to adopt a strategy of multiplatform launches.
In this context, Microsoft has decided to make some of its games previously exclusive to the Xbox available on other platforms, notably the Nintendo Switch and the Sony PlayStation. Nadella mentioned that, for the first time, four fan-favorite games were released on these consoles. This strategic move paid off, as seven of Microsoft’s games ranked among the top 25 best-selling games on the PlayStation Store earlier this month, a record for the publisher. And good news for him.
This performance is particularly noteworthy because it includes not only Activision Blizzard’s blockbusters, but also formerly Xbox-exclusive games like Sea of Thieves and Grounded, which also found their way onto the bestseller charts. Information that comes from a TweakTown report published a week earlier, which highlighted Microsoft’s dominant presence on the competing platform.
This development marks a turning point for Microsoft, which now appears to be adopting a more inclusive approach to game distribution, reflecting a significant shift in the company’s strategy in the face of an ever-changing video game market.