Social networks have been booming for a few years now, and 2022 allowed digital giants to set a new record for the time they use their social platforms.
The company previously known as App Annie and now called data.ai, recently released an annual overview of app usage in 2022. including social media in particular. He therefore highlights the main developments in social applications over the past 12 months.
Unsurprisingly, the report reveals that Internet users have spent more than 2 trillion hours on social media, and that only on Android smartphones. We are therefore dealing with a new record, and an increase of 17% compared to 1740 billion hours of use in 2021.
Read also – TikTok now shows time spent on the app, like Instagram
How to explain this new record?
First, data.ai notes the rise of BeReal. ” BeReal has become a popular social app in 2022, attracting users with a more authentic and less elaborate experience. In fact, no social app has added more new users in the US in the past five years than BeReal’s 5.3 million in August 2022. “, can we read in the report. Today, the social network has well over 50 million users, but they ultimately spend relatively little time on the application compared to other more addictive platforms.
As for the most popular apps, the crown obviously remains in the hands of Meta and its social media crowd, although TikTok also performed well in most markets. In effect, TikTok generated the most in-app revenue of any other social media app in 2022including its virtual currency that allows users to donate money to creators and influencers.
Snapchat’s Snapchat+ subscription plan proved popular, while Instagram’s live-stream badges, which highlight your comments in the feed, were also relatively popular. As for the markets where social networks are exploding the most, know that the United States has now overtaken Japan and China. The latter also imposes more and more restrictions to limit the addiction of children. In France, young people spend an average of 4 hours a day on their smartphone.