Qwant VIPrivacy wants to help you benefit from a safe web experience that respects your privacy. the search engine also communicates a change of logo and graphic identity.
Qwant announces the launch of Qwant VIPrivacy (for Very Important Privacy), a web extension whose purpose is to automatically block advertising trackers and cookies while browsing in order to protect users’ personal data.
Protect personal data while maintaining a good web experience
The French search engine goes even further in its fight against tracking by extending its influence. With Qwant VIPrivacy, you are not only protected from tracking when you use the Qwant Search and Qwant Maps in-house services, but also from the beginning to the end of your web experience.
Qwant says it is tackling what is called the “ privacy paradox “. This is the phenomenon whereby individuals on the internet agree to share their data in order to save time or benefit from additional functionalities, when in reality they have no desire to consent.
This is where Qwant VIPrivacy comes in, which prevents advertising tracking tools and tracking tags from acting. It also makes it possible to automatically refuse cookies and to remove most intrusive banners displayed by websites.
New design and ambitions for the future
Qwant announces that it intends to launch an awareness campaign around privacy issues. The search engine’s home page will be redesigned and a new visual identity will be rolled out, including a new “ more differentiating, more readable and more sober “.
Over the next few years, the company also intends to improve the quality of search results and develop its Qwant Maps and Qwant Kids services. It is targeting an audience of 10 million users by 2025, focusing first on France and Europe to grow. “ New privacy and personal data protection solutions […] beyond the search engine will also be developed in the future.
In 2021, Qwant had more than 200 million queries per month, up 15% from 2020. Gross revenue reached 11.9 million euros last year, up 39% from last year. ‘last year.
To download
- Rich and user-friendly interface
- Qwant Junior well thought out
- Real R&D for a real competitor
After a first trial based on Bing, Qwant did not choose the easy way out by developing its own algorithms to compete with Google. A colorful and positive atmosphere emerges from this engine and this is already a crucial point in retaining the Internet user. He alone will judge the relevance of the results.
After a first trial based on Bing, Qwant did not choose the easy way out by developing its own algorithms to compete with Google. A colorful and positive atmosphere emerges from this engine and this is already a crucial point in retaining the Internet user. He alone will judge the relevance of the results.
Source: Press release
9