So far, when owners of Amazon’s voice assistant asked their speakers to plug them into Latina radio, they weren’t safe from finding themselves listening to its Italian or Spanish namesake. . This kind of surprise is no longer relevant thanks to the partnership that has just been established between the American company and the French radio platform Radioplayer France.
Launched just a year ago in France, this interface makes it possible to listen to 230 French public radio stations (independent, public or private, except Skyrock), association stations (RCF, French-speaking Christian radio, Phare FM, the French-speaking Evangelical Christian associative radio stations) and 700 web radio stations (the digital versions of the major networks such as, for example, FIP reggae, NRJ Afterwork, Nostalgie Poètes, etc.).
4.5 million monthly listens
On Alexa now, not only is access to French antennas secure, but the stations there are entirely in control of their content. It is impossible for Amazon to slip an additional advertisement into a stream or at the start of a program offered for replay. More than 200,000 podcasts are, in fact, also available to the 500,000 users who have downloaded the application over the past year, which represents a volume of 4.5 million monthly listenings, announcement, Wednesday May 18, Jean-Eric Valli, the president of Radioplayer France. On average, listening sessions last around 40 minutes, with peaks at times traditionally conducive to radio: in the morning, and on the way home from work.
“We are reassured to see that people adhere to the system, rejoices the one who also directs the radio group 1981 (Voltage, OÜi FM, etc.), but what matters to us is that unity is strength. » Since most of the radio players in France are gathered under the Radioplayer France banner, it is with their numbers that they present themselves when negotiating with aggregators or car manufacturers. In the wake of its partnership with Amazon, Radioplayer France is also announcing another with Renault – more advanced than the one that already exists with BMW and Volkswagen. This time, the new electric Mégane E-tech models and the Austral SUV will offer Radioplayer France to drivers as a first step (which will give it a competitive advantage), in addition to guaranteeing the reliability of metadata: record covers, titles played, program schedules, etc.
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