Apple and electric cars are a story that has been going on for years. After abandoning the Apple Car project, the apple brand could finally make its comeback.
Yesterday, during its keynote, Apple unveiled its new iPad Pro and iPad Air. But another news caught the attention of the media: Apple would consider partnering with an American manufacturer of electric cars, and Rivian would be the main candidate.
First of all, who is Rivian? It is an American manufacturer of electric cars, specializing in pickups and SUVs. The brand has already marketed a pickup and an SUV, and has announced a whole range of SUVs, including the R2, including smaller ones.
But what is the link with Apple? According to DigiTimesApple would analyze the possibility of allying with an American manufacturer of electric cars, and Rivian would appear to be the main candidate.
This rumor caused Rivian’s stock price to jump 8% during trading. But what really is this potential partnership? In reality, there is no certainty as to the extent of the alleged association between the two companies.
However, Apple could see Rivian as a springboard to capitalize on the 10 years of development devoted to Project Titan’s autonomous driving systems. In other words, Apple Car technology would come to market, but without Apple having to make its own car.
Simple speculation or real project?
So, simple speculation or real project? It’s still too early to tell. However, this rumor raises some interesting questions about Apple’s future in the world of electric cars. After abandoning the Apple Car project, the apple brand could finally make its comeback.