“Stop Ukrainian chicken without rules”, displays the banner on CNews. While farmers flood the highways and news channels, there is a parallel, comforting, forward-looking universe where everyone can realize their dreams, far from debt, despair and regulations (albeit). Here, ” kindness “ And ” resilience “ are the two breasts of a France where the routes are “inspiring”the trajectories “exceptional”profits “exponential”. A cathodic interstice where the “valo”, the “pitch” and the business plan contribute to changing the world, while generating wheat (guaranteed GMO-free). The “start-up nation”, dear to our president, entertainment version.
For four years, on M6, “Who wants to be my partner? » (“QVEMA”, inspired by a Japanese program) therefore parades, in front of five investors, entrepreneurs of all kinds in search of links and networks to survive or grow their businesses, eco-responsible, of course. Farmers, breakdancers, hairdressers, app creators, engineers, nurses, business students, stay-at-home mothers or retired workers, everyone can try their luck against the jury composed in particular of Marc Simoncini (creator of Meetic), Eric Larchevêque (founder of Ledger), Antonin Bourdon (boss of Feed) and Kelly Massol (Secrets de Loly). Big catch this year: Tony Parker has his seat reserved.
After having “pitched” his project (“Do you know that 97% of French people never throw away their sponge, even though it is dirtier than a toilet bowl? »launches this young seller of durable paper towels) and brought a few tears to the investors (in storytelling, battered youth or long illness is to the modern entrepreneur what the moccasin is to the Stanislas establishment), the start-up is machine-gunned with questions, like the grand oral exam of the baccalaureate (the old-fashioned way): “When you say 1 million, is that over twelve months? », “Is it patented? », “ What is your ebitda [rentabilité] ? », “Are you sure of your hook [stratégie du crochet] ? », “The repeat [pourcentage de clients ayant racheté] is still very low »And “the BFR” (working capital requirement) in all this? Fortunately, M6 has thought of everything and listed the definitions of each abbreviation or anglicism at the bottom of the screen.
Ode to meritocracy
After two broadcasts, you have become, without knowing it of your own free will, a pseudo-expert in B to C/B to B and in branding (” brand image “). After four, you are offended by this valuation of 5 million (250,000 euros investment) for only 5% of the shares – “I wouldn’t go”, you find yourself thinking while looking at these dots. revolutionary hydration or this retractable stroller, which is quite brilliant. After ten, you wonder if this rye straw, although eco-friendly, is really scalable (ability of the box to grow quickly) and are convinced that 70% margins for a nose hair remover would be a shame to miss out on…
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