They dared! “Sales Director in luxury, I changed my life to be happy!”

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Aufeminin inaugurates a new series of programs, Elles ont osé. Portraits of inspiring women, known or anonymous, who through their personal story speak to all women. A truly inspiring and uninhibited role model, a globe-trotting young woman with a well-filled CV who embarked on an adventure that would have set back more than one on paper.

“Life is too short, I was not aligned”… Julie Benhammo had it all: a great job in luxury in New York that could make people dream The devil wears Prada, a CV in solid gold to make pale which did not make a great school (there are many of us). She is also a terribly empathetic woman, who has chosen to follow her desires. Of tackle everything and take risks. Stop complicating your life. To surprise those around you. Unless that’s the key to his success.

What if the real risk was not being happy in your life? This is Julie’s ultra-positive message.
After 10 years in luxury, an international career, Julie left the Big Apple, set up her brand of accessories, a brand of handbags which broke through with great success, settled in London… Patatras the covid is coming, she has to close its brand… At the same time she is expecting her first child. Few entrepreneurs would have had the desire and desire to start over. She if…

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“I don’t live for others”

NY was my dream, I did everything to achieve this dream. After 10 years, I landed this job as a luxury sales manager at Versace, a job I thought was my dream job, but there were a lot of things that weren’t aligned. I said to myself ; I don’t live for others; I live my life for me.”

“I want to live, to celebrate small pleasures, not to be locked up 18 hours a day in an office”, Julie tells us with a big smile. it may seem crazy to give up this life. And it shows, Julie now shines. The pressure, the pace of work, Julie gritted her teeth to get there… And once there, as they say, why would you want anything else. Far from being a renunciation, it is another path that she chooses”

Young mother & Entrepreneur: it’s possible!

“The look of doubts has been difficult, but the desire to be happy is the strongest” Even if today as an entrepreneur, Julie works even more, she does it for herself.
“When we make mistakes, we learn”... Yet Julie experienced failure… with the covid she had to close her business.

“Entrepreneur and young mother”… the question of organization is obviously key.
But the impossible Julie does not know. Pregnant with her second child, she launched her new business. And the stroller is never far away. “Every day is an adventure”… especially since Julie doesn’t have a nanny.
Far from the image of the business woman detached from her children, Julie wants to live every facet of her life. Deep.

Julie BENHAMMO is the jewelry brand designer: www.Goldie-paris.com (opening early December)

A big thank you to Laurence Dilouyacoach with whom this beautiful project was born to highlight inspiring women.

director of aufeminin

Journalist for 15 years, former editor and director of collections, worked for Plurielles.fr, Closer.fr, Gala.fr. Passionate about all forms of storytelling, I particularly appreciate the digital to be at the …

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