Crdit Agricole Nord-Est offers young customers of the APY offer (18-30 years old) the opportunity to chat with customer service via the WhatsApp messaging platform.
Finding the right time to talk to your bank is never easy. Even online banks have not necessarily gone beyond the stage of emails, online chatbots, or call centers. Notable innovation reported by the specialist blog Score advisor: the Credit Agricole Nord-Est offers its young customers of the APY offer (18-30 years old) to chat via the Whatsapp messaging platform. At the moment, the Crdit Agricole Nord-Est APY app only uses it as a communication channel for customer service.
WhatsApp messaging has become a go-to platform for smartphone users. In October 2021, WhatsApp, which has been part of the Facebook group since its acquisition in 2014, had 2 billion monthly active users worldwide. In France, according to Mdiamtrie, in June 2020 the free application is used by 30 million unique visitors per month and 14 million average unique visitors per day. In January 2021, French users spend an average of 5.9 hours/month on Whatsapp according to influential.
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According to Score-advisor, Whatsapp aims to develop banking services and in particular online payment. In Africa and India in particular, Whatsapp Banking is booming. Conversely, the use of Whatsapp has been banned in trading rooms because the risk of fraud was too great.
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