What if Tencent extended its grip on Ubisoft without buying the publisher? The Chinese company would be ready to pay a high price to convince Ubi of its approach.
According to Reuters, Tencent is keen to invest even more in Ubisoft, even if it means paying a much higher sum than normal. And after ? A takeover?
Tencent as main shareholder of Ubisoft
Tencent, which already acquired 5% of Ubisoft in 2018, is thinking bigger. The Chinese company would thus like to become the main shareholder of the publisher with a very aggressive offer. Indeed, it would be decided to pay 100 euros per share, while the price is 44 euros. And it is even more expensive than the action in 2018 which was only 66 euros.
This generous sum is not a gift to Ubi, but a tactic to eliminate any competition that could put a spoke in the wheels of Tencent. “Tencent is very committed to closing the deal as Ubisoft is a very important strategic asset for them” said a source familiar with the matter.
Tencent has already submitted the terms and conditions of their investment to Ubisoft and even sent two of its executives to France for a meeting with the Guillemot family last May. To be the majority shareholder of the publisher, it will in any case exceed the 15% of the capital which is in the hands of the Guillemot family.
Despite Vivendi’s takeover bid, Ubisoft has recently said it is open to a takeover. The publisher would also have taken steps in this direction, even if the track of an investment fund is also possible.