It is at the foot of Montmartre in the 9th arrondissement that this famous discount bazaar specialist is about to open his doors on a 600 m2 surface.
Because the advertisers no longer close their doors, in the image of Nature and Discoveries, the closure of shops does not threaten near 74 posts or even this famous ready-to-wear advertisement, placed in the process of safeguard, others benefit from inflation and the increase in flower prices. Your common point? The discount and low prices
The image of this new Danish Ikea which is on its way to conquer France, this specialised shop in the home market, also covers its territory. And it is in Paris, two steps from the old Tati de Barbès, that this specialist in non-food items, invested the capital by creating a surface area of 600 m 2 surface area.
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600 m2 of surface in plain Paris
Originally from south-east France, l’enseigne Maxi Bazar is about to be installed in the open Paris, on Boulevard Rochechouart, at the foot of the Montmartre hill, in the 9th arrondissement. A strategic location where low-cost teachers are already well represented. Gifi, Action or even the old Tati in the work of reflection are just a few pastries from the discount store.
A competitor who does not seem to be in charge, because the teacher is established with a surface area of 600 m2, larger than the shops in the town centreexplains Jean-Marie Pomarès to AFP, “There are also downtown shops with smaller surfaces that are very good, for example near Cannes train station.” This new store is operated by franchisee ProDistribution, which detains another giant of the non-food discounter: Stokomani.
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Low prices for consumers
In a context of inflation, discounters are on the rise. According to the Havas Commerce report, Inflation has strengthened the discount sectorbecause 85% of study respondents say they frequently use this type of teaching. A marked correlation with the fall in purchasing power noted by 92% of consumers interrogated. In the jungle of discounts, a particular actor succeeds in making a name for himself: Action. Number 1 discount in France, the group opens a 3rd shop in Paris at the end of April.
But face its rival, Maxi Bazar does not flatten. According to the owner, the action is not concurrent, it develops in a context “tendu“, all in one “a little better than the market” express-t-il. Two actors emerging on different segments. In fact, what consumers import, these are well below the competition priceswhich they can now easily find in any of these specialists at the Paris bazaar.