A famous American magazine is said to have published articles generated by a chatbot without warning its readers and attempting to pass them off as human beings.
Many professionals now use artificial intelligence to increase their productivity. Some companies are even starting to replace their employees with machines, more or less taking responsibility for their actions. For them, the prospect of saving on salaries is too attractive, and stories of content creators being fired in favor of a chatbot are now becoming more and more common.
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Although the texts written by generative AI are not as qualitative as those written by humans, In this context, the Futurism site announces having discovered that the weekly Sports Illustrated published articles by at least two fictitious editors without informing its readers.
This American magazine published articles generated by AI by creating fake journalists
What tipped journalists off was the text and image in the profile of these “employees” of the American publication, Drew Ortiz and Sora Tanaka. By making a reverse search on their profile pictures, they discovered that they came from a service that sells photorealistic deepfakes. Analysis of the text posted online by Sports Illustrated confirms with near certainty that the magazine published articles generated by AI by lying to its readership.
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Is this illegal? Probably not, but this practice becomes questionable when a newspaper as famous as Sports Illustrated “forgets” to mention that an AI created the content, and even worse, when it tries to make people believe that these two fictional journalists are human, as is the case here . So after Futurism asked them about these fake editors and their output, Sports Illustrated first blamed service providers external, then quickly deleted said postsas an admission of guilt.