It’s almost Easter and an iconic egg hunt chocolate brand is going to increase its prices by around 5%. Your rabbit could be a lot more expensive this year…
The egg hunt is coming! Easter this year will be on Sunday March 31 and Monday April 1. But expect an increase in the prices of certain chocolates, including this iconic brand which is increasing by 5% this year. If we share good deals with you like this baby care cream, very well rated on Yuka and less than 3 euros, this Primark bag perfect for spring or these trendy pants at a low price, there won’t be any everywhere in the stores. shelves for this traditional gourmet celebration.
The chocolatier Lindt & Sprüngli announced this Tuesday, March 5, 2024, an increase of around 5%. for this year. And this should not get better in 2025… Why such an increase? The Swiss group has published its annual results, which show that the price of raw materials is soaring along with cocoa prices. Heavy rains damaged crops, says South Westwhich adds pod disease to the reasons for the production deficit.
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Easter chocolates expected to increase their prices
Lindt’s flagship product at Easter is the little golden rabbit with a red collar and a bell. It is expected to cost even more this year. By 2023, Lindt & Sprüngli prices had already increased by 10.1% on average. Since February, a ton of cocoa has been worth more than $6,500 in New York. Since January 2023, this amounts to an increase of more than 150%.
But according to calculations by analyst Patrik Schwendimann, the brand expected to increase its prices by another 12% in 2025. The group hopes not to have to come to such a figure and says it knows that consumers are of course price sensitive. He should therefore be cautious about price increases and will make a decision by the middle of the year, depending on cocoa prices.
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Soon more chocolates on the shelves?
More bad news: this could impact volumes according to the analyst. Will we have trouble finding chocolate soon? However, Lindt has a better net profit than it expected: an increase of 17.9% in 2023, to 698.5 million euros. This is partly due to a lower tax burden, the resumption of tourism and therefore purchases at airports.
Its growth target for 2024 is 6 to 8%. Its dividend will also be increased for the past year: from 100 to 1,400 francs for the share, from 10 to 140 francs for the participation certificate. Despite a drop in purchasing power, Lindt sales increased by 10.3% in 2023. A brand that is therefore doing well.
Editor for Aufeminin since 2022, Charlotte is passionate about cinema, French and international, and a fortune reader. Curious about everything, she talks as much about personalities as…