INVESTIGATION – A very small proportion of content creators on TikTok manage to earn a real salary. But for the majority of those who want to professionalize, multiplying revenue channels is essential.
Matteo Rivellini was 18 when he started posting his jokes, then his hidden cameras and his sidewalk mics filmed in the streets of Lyon on TikTok. It was in 2019, before the emergence of the coronavirus, before the confinements, and therefore before the explosion of this platform which now exceeds one billion users worldwide. Matteo’s TikTok account has followed the same exponential trajectory. Her long figure and her patter allow her videos to “drill“, some more and more regularly exceeding the symbolic milestone of one million “views(views).
“At the time of exceeding 500,000 subscribers to my account, I decided to devote myself to this full time.“, he explains. Now he has 1.8 million subscribers, founded a company in his name through which he promotes other content creators, and alternately employs his agent, who is finishing her communication studies.
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Matteo’s trajectory corresponds to the dream of some young people. “Behind the…
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