TikTok has become in a few years in France a platform that no longer has to be ashamed of the large historical social networks.
Until a few years ago, the major social networks used here were all exclusively American. But with TikTok, for the first time they had to face competition from elsewhere, namely China. The most downloaded application in the world this year, it is also a widely popular platform in France if we are to believe the latest figures revealed.
21.4 million monthly users in France
Do you know how many monthly users Instagram has in France? About 26 million. What about the Facebook monster then? Nearly 40 million! So how can a potential rival try to catch up with Meta’s glories? Well maybe by following the path taken by TikTok.
Because the star application among 15-25 year olds now has 21.4 million monthly users, barely 5 years after its arrival in the country, or 1 in 3 French people! Suffice to say that the social network which concentrates all the criticism this year still remains a must for many of our compatriots.
TikTok wants to show its cultural impact
According to TikTok, the potential for virality of videos allows it to share content in all areas, and even where the application would least expect it. In the presentation of its user figures, the platform recalled that the hashtag #BookTok, which highlights literature, has been shared with 5 billion views over the last 12 months.
More generally, at a time when screens are increasingly criticized for their negative impact on the cognitive development of young people, TikTok wants to show that it does not curb the curiosity of little darlings. And this by once again illustrating his point with a hashtag, this time with #LearnonTikTok, already displayed with 3.2 billion views in the country. Will this be enough to improve its credibility in the field?
Source : TikTok
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