TikTok’s revenue comes largely from advertising – this is the case with many social media services. We explain here whether the ads can be deactivated.
TikTok is largely financed through advertising.
- Advertisements and sponsored posts are the main source of income for TikTok and content creators.
- Therefore, there is no way to disable advertising on the platform.
- You can only ensure that you do not see personalized advertising.
There is hardly a social media service today that is not fundamentally built around displaying advertising to its users. Ads are the main source of income for many platforms – TikTok is also one of them with its over 150 million active users. However, many people wonder whether it is possible to deactivate ads in the TikTok app.
Advertising can only be depersonalized, not turned off
Unfortunately, a sobering but somewhat logical answer: TikTok is a free service and therefore does not give you the option to completely deactivate advertisements on the platform. That makes sense – from an economic perspective, deals with companies that want to place advertising on TikTok are an essential source of money for the company behind it, ByteDance. Without them the platform could hardly exist.
The only option you have to change advertising on TikTok in any way is to disable personalized advertising. This ensures that the ads that are shown to you on TikTok are not based on your personal usage behavior (this is the normal case so that customers are shown ads that suit them), but are selected completely randomly.
This could possibly make the advertising less intrusive – but it still hasn’t gone away completely.
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