In an interview on the sidelines of WWDC, Apple CEO Tim Cook addressed the issue of generative artificial intelligences. He says he uses ChatGPT himself, but wants to be cautious, notably addressing the issue of legislation.
Tim Cook has taken to the media to promote WWDC 2023 and the Apple Vision Pro mixed reality headset. But this year’s major theme is also artificial intelligence, and in particular those capable of generating text and images. The American Channel ABC was able to ask Tim Cook a few questions on the subject during his show Good Morning America.
Apple doesn’t (yet) have ChatGPT-like AI, but does have AI
Tim Cook made a point of recalling that Apple already works with artificial intelligence in its products. But as he recalls, not everyone associates the features offered by Apple in its products as AI.
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However, it distinguishes between the algorithms found everywhere in iPhones, iPads, Macs, etc. with those that generate text or images. The Apple CEO acknowledges that language models (GPT-3.5 or GPT-4 for example) ” are very promising without explicitly mentioning OpenAI or even Google with Bard.
Tim Cook positions himself in favor of the regulation of generative AIs
However, Tim Cook points out that it is important to be ” very thoughtful in developing and deploying these models because they can be so powerful that you worry about things like bias, misinformation, or even worse in some cases. »
The businessman said he was in favor of the establishment of safeguards, like personalities in the AI sector, sounding the alarm. He also calls on companies to make their own ethical decisions “, arguing that ” regulation will struggle to keep up with progress in this area because it is changing so rapidly “.
Apple is taking a keen interest in ChatGPT
The company’s CEO said he uses ChatGPT and was enthusiastic about OpenAI’s chatbot: it’s something we’re looking at up close here at Apple Park “. Considering that Apple is ” late on AI would be harsh: the company sells more hardware products rather than publishing online services. But the force of circumstances means that the company is obliged to look into the question.
A statement that is verified in the recruitments of Apple. We learned a few days ago that the firm is recruiting engineers specializing in generative AI. Difficult to know for what purpose, although clues suggest that Apple would like to revive Siri.
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