To convince Internet users to come back, Elon Musk wants to algorithmically boost “small” accounts on X/Twitter


Samir Rahmoune

November 15, 2023 at 4:04 p.m.

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X Twitter Musk © rafapress / Shutterstock.com

Elon Musk behind the X.com acronym © rafapress / Shutterstock.com

Elon Musk just announced that algorithmic changes have been made to X.com.

X (formerly Twitter) is a network on which many influencers support large communities. But if they are obviously very important elements in keeping the platform alive, it could not exist without the host of small accounts which generally do not have many followers. And it is these accounts, perhaps even more essential than the big names, that Elon Musk wants to highlight a little more thanks to the latest update of the platform.

A little boost for the little ones

The number of active users of X is in decline, if the latest figures are to be believed. So, it is necessary for the management of the platform to find ways to keep those who are still there, and even attract new members. How to do ?

Elon Musk may have found a solution. He has in fact just announced that a “ Major update to the recommendation algorithm will be rolled out in the coming days. » This one « will allow more modest accounts and messages to appear outside your network of friends », According to his message posted on X.

A chance to escape the echo chamber

The intention is laudable. Usually, a user of Thus, people who may interest the public, but who do not yet have a large audience, go under the radar.

But if the first effect is to potentially boost small accounts, the other effect, if the algorithm worked, would perhaps be to get users out of their echo chamber, if only marginally. Because for most of us, social networks look like pages that scroll to validate our already well-established opinions. Could this small transformation push users towards more intellectual diversity?



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