Your X account is popular, you have a lot of subscribers and your publications achieve millions of impressions? So, you will be able to get richer thanks to what was once called Twitter.
A stone’s throw from the long-awaited clash between Elon Musk and Mark Zuckerberg, X.com is making a few changes that should greatly appeal to influencers on the platform.
Against all odds, Elon Musk persists in pleasing influential people
Several weeks have passed since the blue bird is no more. From now on, it’s on X.com that you have to count, even if it will probably still take a little time before you completely get used to it. Since the takeover of the social network by Elon Musk, the question of money has come up a lot of times. Although the platform has lost 50% of its advertising revenue, it is seeking to reassure advertisers with the integration of new profitability parameters. But despite all this turbulence, Musk does not forget the content creators.
At the beginning of August, the businessman explained that he wanted to convince Apple to lower the commissions of influencers. The goal was to allow influencers to benefit from better compensation on X (yes, it definitely feels weird). Determined to pursue this ambition, the social network has now revised its requirements downwards with regard to the advertising revenue sharing program.
X.com, future gold mine of influencers after YouTube and TikTok?
Information is shared by Neowin and comes to us directly from the X account of X.com. Effective immediately, the eligibility threshold for ad revenue sharing is no longer 15 million, but “only” 5 million impressions in the last 3 months. This means that if you take out a premium subscription on the platform (by Twitter Blue), you will be able to benefit from it. Also note that the minimum payment threshold, previously $50, is now set at $10.
In a post published later, Elon Musk nevertheless clarified that these advantages will only benefit verified accounts, in order to prevent clever people from using bots to their advantage, by spamming the number of views for example. These recent changes follow new measures established last month. The latter consist more specifically of sharing part of the advertising revenue generated on X with content creators. Who knows, maybe this will push many of you into the (not always wonderful) world of influencers, right?
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- Compensation for accounts generating enough engagement
- Ambition of “super application”
- Many features
X, formerly known as Twitter, is a social media platform that has undergone a major transformation. It is now designed to be a “super app”, offering a range of services far beyond simple messaging.
X, formerly known as Twitter, is a social media platform that has undergone a major transformation. It is now designed to be a “super app”, offering a range of services far beyond simple messaging.
Source : Neowin
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