(AOF) – In the first half of 2023, Toosla records a net loss of 3.6 million euros compared to 1.12 million a year ago, for a turnover increased from 2.99 to 4.79 million euros. ‘euros. The adjusted Ebitda margin fell to 0.3% from 10.6% a year ago. The group announces available cash of 5.1 million euros as of June 30, 2023. Its shareholders’ equity amounts to 1.7 million euros and its financial debt of 16.6 million euros. ”
“The economic performance of the first half of 2023 clearly does not meet our expectations and does not reflect the Company’s potential,” believes Jean-François Boucher, President of Toosla. “This observation fully justifies the rapid implementation of the new roadmap presented today.”
This new roadmap “must be able to finance its activity for the next 12 months without calling on the market”. The digital specialist in short-term car rental has set itself the objectives of achieving a turnover of around 10 million euros in 2023 and 12 million in 2024, compared to less than 8 million in 2022, and gradually bring its adjusted Ebitda margin to more than 7% from the 2nd half of 2023 (7% during the 2022 financial year) and more than 12% in 2024.
In Paris, in-depth work is underway to facilitate acquisition (optimization of communication and improvement of e-reputation), enrollment (reservation from the website, renewal of the mobile application) and loyalty ( regular communication and sponsorship program) from customers.
Toosla will begin the deployment of its offer nationally, with the objective of covering at least 3 new cities by the end of 2024, favoring large cities (Bordeaux, Lille, Lyon, Nice, Nantes). , etc.) where “consumer expectations are comparable to Paris”.
Finally, during 2024, Toosla plans to launch MyToosla, a brand new automobile subscription service that will “definitely take drivers to a new dimension”.
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