Brand Directory has published a new ranking of the most valuable brands. There is no surprise at the top, but the other places around Samsung and Huawei make you sit up and take notice. German representatives didn’t make it into the top 10 – and TikTok can’t be found either.
Top 10: Apple remains the most valuable company
According to the new Brand Directory ranking, there has been no movement at the very top: Apple, like last year, can secure first place, even if the Distance to Amazon is a little smaller. Google and Microsoft remain in third and fourth place. American is also in fifth place, because Walmart can be found here.
for Samsung it goes down one place according to the study. The South Korean group ranks seventh, just ahead of Facebook. ICBC in eighth place should be little known in this country. It is the China Industrial and Commercial Bank, which is considered to be the largest bank in China.
Huawei surprisingly has one in the rating jump up completed and is now in ninth place. A year ago it was position 15. The top 10 is rounded off by the US telecommunications group Verizon (source: Brand Directory).
To one German representative to find, the top 10 must be left. Mercedes-Benz has fallen from 13th to 15th place, while Deutsche Telekom has moved up from 23rd to 17th place.
Samsung is much more than a tech maker, as the video shows:
TikTok is growing rapidly
The most prominent newcomer to the list is TikTok at 18th place. With a growth of 215 percent The brand value of the Chinese company ByteDance’s entertainment app has risen from USD 18.7 billion in 2021 to USD 59 billion now.