(Boursier.com) — Virgin Atlantic Airways wants to be cautious about the evolution of travel demand in 2024. Economic difficulties in the United Kingdom and geopolitical uncertainty make it difficult for the British airline to predict trends. consumption over the coming year. The elections taking place in the United States and the United Kingdom, the wars between Russia and Ukraine and between Israel and Hamas, as well as the economic challenges in Virgin Atlantic’s home country are making the outlook for the “next year is “difficult to call,” Shai Weiss said in an interview with Bloomberg.
A long and negative economic cycle since Brexit has had an impact on demand in the United Kingdom, particularly at the business level, the carrier’s boss stressed, speaking as the company made the first transatlantic flight with fuels fully durable. “It’s just unusually unpredictable,” Weiss said. “I don’t think anyone can call themselves super optimistic; it’s not super negative. I think you’ll hear neutral to cautious.”
The chief executive of Air France partner KLM said forward bookings looked ‘ok’ and the airline had performed strongly on Black Friday, extending its sales by a day due to strong demand. Despite caution in the year ahead, Weiss said Virgin remains committed to returning to profitability in 2024 by focusing on what it can control, such as elements of its cost base.
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