Twitch is undoubtedly the most used live streaming platform in the world by content broadcasters. While she is at the center of many events successful like the GP Explorer or the Eleven All Stars on the French-speaking side, it constantly attracts new enthusiasts ready to broadcast. However, for some time many decisions of Amazon’s platform have been debated. Between more ads, the implementation of 50/50 revenue sharing instead of 70/30, the reasons for the dissatisfaction of some users are numerous. This time another flagship element of Twitch is also increasing in price…
Bits take on value
Here is the bad news that many viewers of the Amazon platform have faced. Used to support a content creator, bits are an essential element in order to actively participate in a live. Twitch’s virtual currency can allow viewers to support streamers, gain attention in chat with animated emoticons, participate in polls, earn badges for their efforts, and more. .
Until then, 100 bits were sold at the price of 1.47€. From now on, they pass at the price of 1.71€. An increase which may seem quite slight but which, as soon as the number of bits is increased, becomes more significant.
A decision that has already caused the indignation of some on social networks, especially those who used to support their favorite streamer using bits. They have two choices: pay more or reduce the number of bits purchased. According to many, both streamers and viewers will suffer from this change.
More ads?
For a few months now, users and streamers have been able to observe various changes regarding advertising on the platform. The latter have gradually taken a central place in Twitch’s communication with its content creators, explaining that they are a very viable way to increase revenue and therefore rely less on subs. which may fluctuate from month to month.
On top of that, a new feature may well be coming to all creators in the near future. In an effort to allow streamers to generate more ad revenue, Twitch could run ads on the sides of a video, without encroaching on the content itself. These ads would last 10 seconds three times per hour and would be impossible to close.
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