Faced with inflation, two ready-to-wear brands have chosen to freeze the prices of many products, even if it means giving up their margins.
This is good news for the wallet of the French. Two ready-to-wear brands have decided to put a stop to soaring prices in their stores. After the large distribution and their good plans to pay less and reduce the price at the checkout, it is therefore the turn of the textile sector to make a gesture for the budget of the French. According The Parisian, Kiabi and Primark will freeze the prices of some of their clothes. Thus, for the fast-fashion brand Primark, maintaining “prizes for more than a thousand of its children’s essentials” and this for the “autumn-winter” period. A good plan that could last until the spring-summer of the year 2023, reports the daily.
As for the French brand Kiabi, the “blocked prices” operation has been launched. It’s nearly 140 clothing references online or in stores for which the prices will not change. According to the brand, this commitment to “not to increase the price of certain products from the Our Essentials range”, will extend until the end of 2022. In fact, jogging will be displayed at the price of 5 euros and the zipped sweatshirt at 10 euros. Attractive prices to retain their customers.
Frozen prices on clothing at Kiabi and Primark
Between the rise in energy prices, hidden inflation in food shelves and the cost of gasoline, the French could come to abandon the clothing sector. To avoid losing their customers, the two brands have therefore implemented these exceptional operations. If the Kiabi brand can offer this good plan to its customers, it is because it has decided to trim its margins.
“The group also benefits from a volume effect during our negotiations with suppliers which allows us to guarantee fixed prices over time.“, explained the director of the brand to our colleagues. The other challenge for Primark and Kiabi is not to see its customers abandon their clothes in favor of those of discounters like Action or Lidl for example.