(BFM Bourse) – On the social network An intermediary also mentions a disappointing ranking in the United Kingdom for sales of Assassin’s Creed Mirage.
The series of good news for Ubisoft has come to a halt. This Tuesday, the video game publisher’s shares fell 7.45% to 26.81 euros, showing one of the biggest falls on the SBF 120.
This decline is linked to the development of a “free-to-play” game, that is to say a free game in which players pay for additional content, namely Xdefiant. It is a first person shooter in an arena that is due to be released on PC, Playstation 5 and Xbox Series.
Problem: in a message posted on the social network defined. According to IGN India, the group was hoping for an October release.
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Income lag
“This postponement constitutes by definition a shift in revenue when this free-to-play was to compete with Call of Duty and there were quite a few expectations for this game,” underlines a financial analyst.
Another financial intermediary also judges that this announcement is negative for the stock but puts forward another reason which, according to him, further justifies the decline in the stock.
“The ranking in the United Kingdom (of sales, editor’s note) of Assassin’s Creed Mirage”, the latest opus of the Assassin’s Creed saga released last week, “is a little disappointing”, he explains.
“The game is second, behind EA Sports FC 24 (the new name of Fifa, Editor’s note) while Fifa was released a week earlier. The previous Assassin’s Creed topped sales in the United Kingdom during its first week exit”, continues this financial intermediary who emphasizes that sales in the United Kingdom constitute a leading indicator of total sales.
Upcoming releases
“It’s all the more surprising since the game Assassin’s Creed Mirage does not have a high price and one might have thought that this affects volumes. Moreover The Crew Motorfest (a racing game from Ubisoft ) continues to fall very far in the rankings,” he also explains.
According to Gfk data cited by several media including Nintendolife.com, EA Sports FC 24 sits at the top of the weekly physical sales ranking ahead of Assassin’s Creed Mirage and Detective Pikachu Returns. The Crew Motorfest is its 28th.
Ubisoft had experienced several positive announcements which had recently supported its stock price, such as the resumption of streaming rights to the catalog of publisher Activision-Blizzard or a good start (which therefore does not seem to have lasted) for The Crew Motorfest.
The market’s focus remains that the group has released or will release a number of “AAA” games in the coming months, the reception of which remains the key to the evolution of the action.
“With strong competition and the current inflationary context, leisure constitutes a threatened expenditure item. This is clearly not the right year to release so many games,” fears the financial intermediary previously cited.
Julien Marion – ©2023 BFM Bourse
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