When Ubisoft announced it was entering the non-fungible token market, the announcement caused an uproar. The company continues to defend its project, assuring that the reluctance of players is linked to the fact that they have not yet perceived all the interest of NFTs.
Ubisoft’s 2021 year ended with the formalization of its entry into the NFT market. An announcement that caused an uproar, both on the side of players and players, as well as employees of the company. However, the company continues to defend its project tooth and nail. In an interview granted to Finder on January 27, Nicolas Pouard and Didier Genevois, respectively vice-president of the Strategic Innovations Lab department and technical director of the blockchain, believe that people will eventually understand.
” I think players don’t yet understand what such a market can bring them. At the moment, due to the context surrounding NFTs, players first think they are destroying the environment, then they are just for speculation. But, within Ubisoft, we see much further “, believes Nicolas Pouard. A somewhat presumptuous position: Ubisoft sweeps away the critical voices a little quickly, contenting itself with affirming that it is just more visionary than them.
Ubisoft still defends its entry into NFTs
Nicolas Pouard highlighted examples of what NFTs can bring to Ubisoft games. “ This is the opportunity to resell their items once they no longer want them or when they are done with the game. But the argument will probably not convince the refractory. Because there is no need for NFT to offer this functionality allowing fans to barter. The interested party goes so far as to affirm that NFTs are really thought out “ for gamers “. Except that they do not (yet?) see the benefit in his eyes.
Ubisoft expected such reservations about this new strategy. The multinational has obviously asked itself the question of highlighting the fact that Digits are NFTs. “ [Les joueurs] would have known. They would have discovered that Digits are NFTs. We therefore understood that it would not be very smart to hide it. We want to build a healthy environment with Quartz. We must therefore be transparent about what we are doing. “assumes Nicolas Pouard.
Unlike the developers of STALKER 2: Heart of Chernobyl, who backpedaled in the face of the ire of their community, Ubisoft does not seem determined to change course. ” We believe in what we do and we believe we are going in the right direction », indicates Nicolas Pouard, who believes that there is still much to experiment in the field. Not sure, however, that fans of Ubisoft titles agree with them.