The fast food offer has expanded: custom salads and poke bowls have been added to burgers, sushi and other pizzas. VALLAURI Nicolas/PHOTOPQR/LA PROVENCE/MAXPPP
SURVEY – The French, who want to continue to have fun, favor fast foods of all kinds.
Burger, sushi, pizza, but also made-to-measure salad, taco, poke bowl… Big winner of the Covid, fast food continues to attract the French and is gaining market share: on traditional catering with table service, but also – and very noticeably – about corporate catering. In 2022, its turnover reached 23.4 billion euros (+ 19% compared to 2019) according to the firm CHD-Datassential, for the Sandwich & Snack Show. This year again, the trend remains well oriented, despite repeated strikes and tensions on purchasing power.
Attendance remains encouraging and the pace of openings sustained. It has never weakened, even during the Covid. At the beginning of January, CHD-Datassential counted 51,500 points of sale in the sector (+ 17% compared to 2019), classic fast foods for many, but also sandwich shops, kebabs, bobun specialists or Chinese ravioli… “Fast food represents…
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