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Victoria’s Secret finalizes the acquisition of Adore Me – 01/03/2023 at 14:30


(AOF) – Victoria’s Secret announced today that it has completed the acquisition of Adore Me, an Internet-distributed underwear and loungewear brand. The acquisition should help increase profits and cash flow for the famous lingerie brand in 2023. Adore Me is indeed profitable and generated $250 million in revenue in fiscal 2022. Victoria’s Secret expects to benefit from Adore Me’s expertise and technology to continue to improve the customer experience and accelerate the modernization of its digital platform.

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Series of laundry innovations

These innovations are surfing on the development of consumers’ ecological concerns. Thus the flagship brand of Procter & Gamble, Ariel, has launched a range comprising 40% more plant ingredients than conventional products. The brand, leader in the sector in France with around 24% market share, also relies on cardboard containers for its capsules. The latter often concentrate innovations because they constitute a very dynamic segment, with increases in value more than twice as high as the increase in the market as a whole.

Skip, a brand of the Unilever group, has also chosen the French market to launch a preview of new capsules and all-cardboard packaging. The Henkel group with its Le Chat brand has launched a detergent in the form of bars that reduce the use of plastic.



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