Tribune. In the hotel sector, the Covid-19 has brought real reflection on flexibility and versatility. This virus has turned our lives upside down, especially for the organization of stays and trips, whether professional or leisure. Accelerating a change that had already started before the crisis, the hotel is becoming a place of life and the lung of the neighborhood of tomorrow. The customer must find a welcome, empathy, a smile and attention, whether they come from far away or from the building next door.
It must be said that the hotel industry has already experienced great upheavals in the past. Fifteen years ago, the arrival of OTAs [Online Travel Agency], online hotel offer distribution platforms (Booking.com, etc.), disrupted habits. Finally, this arrival made it possible to reach levels of occupancy rates often unmatched before and to provide additional sales. The arrival of Airbnb was to kill the hotel industry. Rather, this has led hoteliers to rethink their models and offer real stay experiences. Basically, each of these earthquakes stimulated innovation even within the biggest brands in the international hotel industry.
To project into the hotel industry of tomorrow, we must never forget that the hotel is a place of life and services that allows and will allow to welcome an itinerant population always present, undoubtedly larger and more diverse in these profiles. and its expectations.
The crisis has not alleviated the gap between a demand for accommodation, which has tended to grow every year for ten years on the European continent, and a supply of accommodation constrained by extremely limited land reserves in the city center and in periphery of urban areas in Europe. Still, the hotel industry is evolving. It is more open-ended, more flexible! This new hotel industry takes environmental and social criteria even more into account.
Mix of uses
The three main objectives of the hotel industry of tomorrow are to respond to the new challenges of mobility and accommodation for itinerant people, to support the diversity of real estate spaces and to accelerate the renovation, transformation and reversibility of assets with the renovation of obsolete buildings, focused on a citizen, environmental, social and governance approach.
With rooms, common living spaces and service, the hotel is certainly the easiest real estate asset to transform.
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