Starred chef Thierry Marx invests in Omie & Cie, the new champion of eco-responsible distribution.
The adulterous daughter of food, catering and new technologies, FoodTech is on the rise. In 2021, European start-ups in the sector raised 9.5 billion euros from investors: three times more than in 2020. Launched two years ago by Christian Jorge, serial entrepreneur, and Coline Burland, already a former mass distribution, Omie & Cie wants, according to its founders, “to be a real impact company”. They detail: “Namely without intermediary, remunerating its suppliers well and, above all, eco-responsible.” Thus, it uses only ingredients from self-fertile soils and only distributes its products in town by means of electric two-wheelers. The company offers a range of 250 pantry stocks (oils, pastes, sauces, etc.) and even fresh items (organic fruit, free-range eggs).
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I fell in love with this company which has a real social and environmental impact in my sector, food
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Omie & Cie, which sees itself in the long term as Nestlé of eating well, has just found a sponsor and partner of weight in the person of Thierry Marx. “I fell in love with this company which has a real social and environmental impact in my sector, food”, explains the Michelin-starred chef of Mandarin Oriental. Together, they will work on a range of basic products. Since its origins, biotech has only collaborated with suppliers who do not use GMOs or fertilizers. Better still, it encourages regenerative agriculture, which lets the soil exhausted by intensive practices breathe, and has chosen 100% recyclable packaging. Omie & Cie provides, for each product, the list of ingredients, their origin, the Nutri-Score, the type of packaging and its recyclability. Finally, it communicates the distribution of the margins. Thus, for this velouté of leeks from Charentes, sold in a glass bottle at 4.79 euros, we learn that 84 cents go to the producer, 2.11 euros to the canner, 5 cents to regenerative agriculture, 1.18 euros to the operation of the service, 25 cents for VAT and 36 cents (7.5%) for Omie & Cie.
Also read. Thierry Marx: the conscience of the heart
“We are going to turn consumers into ‘eaters’,” says Thierry Marx. We can identify the peasant or the small industrialist who is behind each food. And without artifice or superfluity. On the app or the Omie site, the eater can discover the history of each product, understand the quality and the value of what he buys. “And have a real impact while shopping,” assure Thierry Marx and Christian Jorge. And the price, in all this? Less expensive than in an organic store in the city centre, the products are however not sold off, as this would be contrary to the principle of good remuneration for the producer. Omie & Cie has just established its carbon footprint for 2021. Unsurprisingly, it is 52% lower than industry standards.