we won’t escape another price hike, analyst says


A new reputable analyst also announces that Apple is planning an unprecedented price increase on its next iPhone 15, and in particular on the Pro models.

There have been many reports for several months now all pointing to a price increase for Apple’s upcoming iPhone 15s, and a new analyst has just corroborated this bad news. Indeed, Luke Lin, senior analyst at DigiTimes, has just recalled that the iPhone 15 Pro and 15 Pro Max could see a “significant price increase” compared to their predecessors.

As a reminder, last year, the iPhone 14 also saw its price increase internationally, including in France, due to currency fluctuations. However, tariffs had remained stable in the United States as well as in China. A generalized price increase would then be a first since 2017 at Apple.

At what prices will the next iPhone 15 be available?

Lin explains that the iPhone 15 Pro line will see a “significant price hike” this year due to two major changes: the switch from stainless steel to titanium for the chassis design and the new periscopic lens camera system. However, despite these price increases, DigiTimes’ Lin predicts that thehe iPhone 15 Pro models will be the most popular phones of this generation.

Apple always reserves the most interesting new features for its “Pro” iPhones, which often makes them much more attractive to consumers. Even if the rates are higher, we can also only advise you to take the plunge to take advantage of major improvements, including the addition of the ProMotion 120 Hz screen so dear to Android smartphone users.

In the United States, there are reports that Apple is planning to increase the price of the iPhone 15 Pro models by $200. Adding the taxes, this means that the rates in France would increase by almost 300 euros. If Apple chooses to maintain its pricing strategy next year, the basic model of the iPhone 15 Pro would then be marketed between 1500 and 1600 euros, while it will take around 1700 euros for the iPhone 15 Pro Max. Worse still, since Apple would work on a version with 2 TB of storage, it could be offered at nearly 2500 euros.



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