WEDIA: Wedia.ai – Artificial intelligence at the service of Digital Asset Management – 2023-03-16 at 18:30

In order to better meet the needs of brands and distributors seeking increasingly personalized content, the Wedia group is proud to announce the launch of Wedia.ai, a generative AI (gen-IA) tool designed to create , enrich and personalize images, packshots and branded visuals.

Generative AI, a new era for creating visual content.

Based on Open.ai (ChatGPT), Generative AI is a sub-branch of Artificial Intelligence that allows you to create new content, photos or videos. To achieve this, the AI ​​is “trained” using large amounts of existing data on deep neural networks, to learn how to generate content inspired by its learning set.

Wedia.ai makes it possible to generate the perfect image. Integrated into its Digital Asset Management (DAM) solution, the tool makes it possible to create an image that does not yet exist, or to combine existing elements with an imaginary universe. Just enter a descriptive text (prompt) and the tool will generate a multitude of images corresponding to this prompt.

Allowing marketing and creative teams to develop their marketing visuals, boost their creative briefs or add a new dimension to existing packshots and images,

Wedia.ai has the potential to become an indispensable solution in any marketer’s toolbox.

By combining this innovative tool with powerful Digital Asset Management software, the visuals generated can be automatically distributed on different channels, with a single click. Creating, distributing and monitoring brand content is therefore possible from Wedia.

“Brands and their customers always want more content and personalization is key. With Wedia.ai, creating the perfect image becomes easier than ever. Whether it’s taking an existing packshot and projecting it into a different or creating an image that does not yet exist, Gen-AI combined with the Wedia solution is changing the future of visual content creation and delivery. We look forward to seeing the positive results that this technology will bring to our customers and we already have the first concrete implementations. I am proud of our R&D team, which has demonstrated strong responsiveness by integrating this tool into our solution.” – Nicolas Boutet, CEO of Wedia.

Next meeting: 2022 results, Thursday March 23, 2023 after market close

About WEDIA (Isin: FR0010688440-ALWED) – www.wedia-group.com

Listed on Euronext Growth, the Wedia group is an international player, leader in SaaS software and consulting dedicated to marketing and communication departments.

Through its three offers, Wedia, Galilée and Iconosquare, the Group supports its customers (marketers, communicators, e-merchants, social media managers, etc.) in the sustainability, personalization, distribution and performance measurement of their marketing content (photos, videos, product descriptions, marketing pitches, social posts, etc.).

These offers thus enable the Group’s various customers to simplify the organization of their marketing content, automate their deployment on the various digital and physical channels and ultimately measure their effectiveness.

The Group’s high-end and innovative positioning is validated by prestigious clients (Decathlon, Royal Canin, Sephora) and by the main technology analysts (Gartner and Forrester)

To serve its 6,000 customers in more than 130 countries, the Wedia group, based in France, Germany and Canada, can count on more than 150 committed employees.

The Wedia group achieved a turnover of €18 million in 2022, of which more than 65% was SaaS revenue, and is driving its development with a proven mix of controlled organic and external growth.

CONTACTS

Nicolas BOUTET – CEO – [email protected]

Olivier SCHMITZ – CFO – [email protected]

Julia BRIDGER – Partner – [email protected]

© Copyright Actusnews Wire

Receive the company’s next press releases free of charge by email by subscribing to www.actusnews.com