As the “Lebensmittel Zeitung” reports, Aldi and Lidl want a price guarantee from the brand manufacturers. The prices are not expected to rise further over the next few months. But Rewe, Penny, Netto Marken-Discount and Edeka are also looking for stable prices. You also don’t want to make massive adjustments.
But that’s exactly what manufacturers want. Edeka is currently negotiating with Coca-Cola. As FOCUS found out online, it is about cans and bottles of Coca-Cola, Fanta, Sprite and their pricing. Because Edeka is currently not responding to the ideas, Coca-Cola is threatening to stop deliveries. Edeka dealers should no longer be able to order and sell the group’s drinks.
According to information from FOCUS online, September 8th was communicated as the start date for the delivery stop. The negotiations are apparently continuing. Assessments from the industry emphasize that this is a means of exerting pressure. The Coca-Cola group is dependent on Edeka’s sales areas in order to be able to keep sales constant for the current year.
For this reason, the previous threat of a delivery stop affects neither Edeka’s sister discounter Netto Marken-Discount nor the Edeka partner stores from Marktkauf.