What hides the proliferation of restaurants with flowery facades


For these facades, the flowers used are made of fabric and come from China. They are then tied to lianas and branches of chestnut and natural oak from France. Credit: Emma Confrere/ Le Figaro

DECRYPTION – A growing number of managers adorn their establishment with flowers. A decision that can pay off big.

Roses, cherry blossoms, dahlias… While the spring season seems far away, the highly flowered facades of some Parisian restaurants may make you believe otherwise. It’s hard to miss this decorative trend that has developed on storefronts in recent years. A colorful differentiation that has found its audience, and which is not without interest for establishments.

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