What if NVIDIA put pressure on its partners to “avoid” Intel GPUs?


Nerces

Hardware and Gaming Specialist

July 11, 2023 at 2:20 p.m.

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intel arc 750

© Intel

Could it be that NVIDIA is so afraid of the next generation of graphics cards signed Intel?

For the launch of the Arc Alchemist range, Intel was able to count on the support of Acer and some little-known brands in our latitudes. For the sequel, Arc Battlemage, Intel would seek to broaden its horizons.

To exclusive links with manufacturers

While consumers are generally positive about the emergence of a third major player in the graphics card market, in addition to AMD and NVIDIA, this does not seem to be the case with the latter.

Intel Arc 770 Pat Gelsinger © Intel

Pat Gelsinger, Intel boss, receives an Arc A770 card © Intel

Thus, by relaying information disseminated by the Telegram PRO Hi-Tech channel, the site VideoCardz evokes possible pressure from NVIDIA on its partners. According to this source, the American company is considering the establishment of quotas for partners who decide to do business with Intel. The measure could go as far as a pure and simple banishment of the said partners.

Remember that Arc Battlemage is the second generation of Intel GPUs and that it should arrive in 2024. NVIDIA therefore seems to fear the new wave of Intel products, even if it is advisable to keep a certain distance vis-à-vis this rumor. corroborated by no solid evidence.

Not quite a first?

That said, even without proof, this rumor is not without awakening certain memories among graphics card experts. Indeed, at the beginning of 2018, NVIDIA had set up the GeForce Partner Program (GPP).

Jensen Huang, CEO of NVIDIA, presents the RTX 3090 © NVIDIA

It was then a question of establishing stronger bonds between NVIDIA and its multiple partners. A nice way to present things while the GPP was still intended to forge exclusive links between the two parties. In fact, a company signing with NVIDIA was unable to offer cards from the longtime competitor, AMD.

Faced with multiple comments and criticism, NVIDIA had decided to cancel the GPP very soon after its announcement, but we were never really aware of the “behind the scenes” dealings.

Source : VideoCardz



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