Summer is fast approaching and with this wonderful season comes the many trips that come with it! While you’re busy preparing for your next vacation, you keep hearing a term that intrigues you: gig-tripping. We explain to you what this new travel trend is all about!
In recent months, new terms have appeared in the world of travel. Terms that refer to new trends in the tourism industry such as travel dupes or silent travel. As summer 2024 quickly approaches and the peak season for vacation departures slowly begins, many people are already thinking about organizing these coming months. But have you heard of this new concept that is becoming more and more talked about in the industry: gig-tripping.
But what does this new trend mean? Tourism experts have looked into the question and are trying to answer it. In reality, it would simply be about merging music and travel, as Lisa Chen, CEO of a tourism company, explains: “Gig-tripping is a new trend that sees fans planning trips — often internationally — around their favorite artists’ tour stops“.
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Why choose gig-tripping?
A new, increasingly popular concept that the specialist tries as best she can to explain: “Maybe it’s because they can’t get tickets to their home show, to save money, or simply to combine their love of travel and music into one adventure.» While the concept of traveling around the world in order to follow your favorite music group is not new, this new trend is more about planning a vacation around one or two concert dates in a specific location and enjoying to visit the place while enjoying this musical event.
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Phil Dengler, co-founder of a travel website, analyzes this new trend: “In some cases, it’s cheaper to travel to a different location to see a popular artist. For example, Taylor Swift tickets are often very expensive in some cities, so you could save hundreds or even thousands of dollars by flying to a city with cheaper prices.» A survey carried out by the travel platform GetYourGuide in 2023 showed that 45% of Americans had chosen their next travel destinations based on a musical event. Data confirmed by the Skyscanner site which revealed that 60% of Americans are willing to travel abroad to save money on concert ticket prices.
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The pros and cons of gig-tripping
According to the director of GetYourGuide in the United States, Madison Pietrowski, this new travel trend would have many advantages: “Not only will you have the opportunity to see your favorite artist live, but you will be immersed in a new city, likely a major tourist destination, and you will have the opportunity to visit an iconic venue, like the local sports stadium that hosts the concert.» This is for example the case of the city of Gelsenkirchen which perhaps would not have experienced such enthusiasm until Taylor Swift announced a date for her European tour in the city. Organizing your vacation around a musical event also allows you to meet people who are likely to share similar interests with you.
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But gig-tripping also has some disadvantages, as the specialist reveals: “One of the downsides of concert travel can be the large number of visitors the destination may experience during concerts“. If you like quiet travel, this may not be your best idea. The cost of accommodation and transport can also skyrocket due to the excessive demand that this type of event can generate: “For example, it doesn’t make sense to save a few hundred dollars on tickets if you’re dropping thousands of dollars on flight and accommodation. Before you go to the concert, consider the price of the concert, the price of the plane ticket and the price of accommodation. Do the math to see if it really makes financial sense.»
The people? A whole world! Passionate about media, networks, series, films, and investigative investigations of all kinds, Jessica naturally turned to writing and takes…