What image do the French have of insurance? The Posternak Ifop barometer gives an idea on the question every quarter. At the start of 2024, Macif once again took first place among the insurers with the best image, ahead of Maf and Maaf.
Based on what you have heard about these large companies in recent months, do you have a very good image, rather good image, rather bad image or very bad image? This is the question asked every quarter by more than 1,000 people by the Posternak Ifop barometer, to draw up a ranking.
Result, on the insurer side, as six months ago, it is Macif which takes first place, with an image index (result of the difference between the percentage of respondents declaring that they have a good image of the company and the percentage of those who have a bad image) of 51%, or – 1 point compared to the last barometer.
A rather declining image of businesses
69% of respondents say they have a good image of Macif, compared to 18% of responses highlighting a bad image. The insurer ranks 9th in general prize list (the top three being made up of Michelin Intermarch and Peugeot with 84, 81 and 80% respectively of respondents saying they have a good image of these companies).
In second position of the top dedicated to insurance companieswe find Maif, with an image index of 49% (-1 point compared to the last barometer), Maaf 42% (+ 1 point), Groupama with 41% (- 2 points)…
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This quarter, the trend was rather towards a decline, in general, for companies, in particular because of inflation. After three consecutive quarters of increase, the average corporate image index is marking time, dropping one point, we can read on Claude Posternak’s analysis. On the other hand, on the banking side, this average index has been increasing for three quarters.