A few days after Spotify announced the price increase, TIDAL took the opportunity in mid-air to announce some good news. The streaming platform has in fact decided to go against the trend to merge its offers, lowering the overall price of its service. All this, with much better sound quality than the competition.
Last week, Spotify announced bad news that is unfortunately well known to fans of streaming platforms: its prices will soon increase. At this time, we do not yet know the amount of this increase. Still, this is starting to do a lot, to the point that price increases are now almost part of the landscape. It is in this stormy context that Tidal decided to do nothing like everyone else.
TIDAL is one of the relatively quiet players in the music streaming market. However, there is no shortage of arguments to seduce the crowds, in particular the high quality lossless FLAC sound, up to 24 bits at 192 kHz. Obviously, such a promise has repercussions on prices, and this is what prevents TIDAL from truly competing with the giants of the sector. In fact, you still have to count on €19.99/month to benefit from the best subscription.
TIDAL becomes more interesting than Spotify by lowering its prices
TIDAL therefore certainly could not have chosen a better timing to announce astonishing news. In an email sent to its subscribers, the service declares that its entire offer will be simplified. Concretely, the HiFi and Hifi Plus formulas will merge into a subscription renamed TIDAL. The first will benefit from the advantages of the second, namely the best audio quality, without an increase in price.
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In other words, you will only need €10.99/month to benefit from Dolby Atmos and the HiRes FLAC format on more than 110 million titles! The same goes for the TIDAL Family plan, at €16.99/month, which will also benefit from all the aforementioned bonuses. Current subscribers to the standard HiFi plan will automatically switch to the new offer on April 10. There’s no denying that Spotify really has something to worry about.