DECRYPTION – Apple, Google, Amazon, Facebook, Microsoft… all are merged into a single acronym. However, their economic models are radically different.
By dint of raving about the irresistible rise of Gafam, we have lost the habit of wondering about the existential differences between Apple, Google, Amazon, Facebook and Microsoft. All are confused in this convenient acronym.
Read alsoWill Mark Zuckerberg become the central banker of the Metaverse?
However, these groups have radically different economic models and competitive advantages. This became obvious when the Gafam results were published. While Apple, Microsoft and Google have never been so powerful, Facebook seems to be the group’s weakest link. Why? Because he is the only one whose business model is easily replicable. Apple’s closed ecosystem with inimitable smartphones, a proprietary operating system and services (music, video, cloud, etc.) has no equivalent. Its rival Samsung produces more smartphones than it does, but it doesn’t have its own operating system or services.
Amazon’s digital marketplace, physical logistics, and cloud platform required such…
This article is for subscribers only. You have 58% left to discover.
Cultivating your freedom is cultivating your curiosity.
Keep reading your article for 1€ the first month
Already subscribed? Login