Illustrative photo (AFP / ARNAUD FINISTRE)
This is what the latest survey carried out by Ipsos Observer for FranceAgriMer and the Cniv (National Committee of Interprofessions for Wines with Designation of Origin and Geographical Indication) reveals. In France, wine consumption is becoming occasional according to this study.
In 2022, regular consumers, consuming wine “every day or almost” has further decreased. They represented the last
11% of the population. A share down 5 points compared to the previous study in 2015
according to the survey carried out by Ipsos Observer for FranceAgriMer and the Cniv (National Committee of Interprofessions for Wines with Designation of Origin and Geographical Indication).
In 1980, during the first editions, they “represented half of the national population”, he recalls. “Wine remains the overwhelming majority of consumption, but this is now done occasionally,” according to the study.
In 2022, this occasional, “majority” consumption concerned “half of French people aged 18 and over”, as in 2015
.
“A global trend of decline in alcohol consumption”
The cause of this change? The fact that “regular consumers of wine tend to disappear, under the effect of generational renewal”, explain the authors of the study, “the younger generations consuming wine on an occasional basis most often”.
But, this is also “part of an overall trend of decline in alcohol consumption”, note FranceAgriMer and the Cniv, recalling “that between the 1960s and 2022, the average individual consumption of wine by the French has fallen by more than 60%.
In 2022, the proportion of people not consuming wine “seems to reach a plateau around 37% of French people since 2010”, including 8% of very exceptional consumers (weddings, end-of-year celebrations) whose share is stable in time, specifies the study.
Beyond wine,
19% of French people say they do not consume any alcoholic beverages, a trend increasing by 4 points compared to 2015.
“In the world of alcoholic beverages, only beer is gaining new consumers,” note FranceAgriMer and the Cniv.
This survey was conducted from May 27 to August 9, 2022 among 3,513 people representative of the French population aged 15 and over, using the quota method. Carried out every five years since 1980, the ninth edition of this study concerns 2022, “the health crisis of 2020 having led to a delay in its completion”.