Google has high hopes for its Pixel 7. Newly announced, the two new phones have high expectations on their shoulders. As we learn from an article by Nikkei AsiaGoogle has indeed ordered 8 million copies of its Pixel 7 and 7 Pro.
The arrival of a future “mid-range pixel”
These 8 million mobiles are “biggest order ever” by Google since the company has been building phones. Eventually, Google’s goal is to double its sales figures compared to the Pixel 6 generation (which sold 6.2 million copies in the last Both phones will be aided in this task by a “Mid-Range Pixel” which should see the light of day at the beginning of the year 2023 according to Nikkei Asia. Google hopes that this phone – which according to the description looks very similar to a future Pixel 7a – will sell at least 4 million copies, thus allowing the company to reach the targeted 12 million units, all references confused.
Of course, these figures are only a straw compared to the sales of Apple and Samsung which sold 235.7 and 272 million smartphones respectively in 2021. It does show that Google is confident in the capabilities of its phones. find their audience. Given the aggressive prices displayed by the two new smartphones, the search giant could also succeed in its bet, if the phones are technically convincing.
A difficult economic context
Google will, however, face complex economic conditions. According to a study by Canalys, smartphone sales figures fell by 11% and 9% in the first two quarters of 2022. The fault, in part, is inflation. But the company seems to firmly believe in it, driven by the good results of its mobile branch so far.
Last August, Google managed to steal the fifth place in terms of sales volume in the United States, with 2% market share and a growth of 230% compared to the previous year. Of course, these figures are to be taken with a grain of salt as Google sells relatively few phones compared to other behemoths in the industry. Despite everything, the company seems to have confidence in its momentum, even if the Pixel 7 arrive at an economically delicate moment.