With proof of view against bots and advertising scammers

As part of a current community consultation via the VRA Tokenomics, Verasity moved into the focus of its investors and other interested parties. An excursion into the problems of the advertising industry and how Verasity wants to counteract them with its Proof of View technology.

The Ad Fraud Problem

In 2022 almost 550 billion US dollars were invested in online advertising, in 2027 the estimated expenditure will be almost 870 billion US dollars amount. However, around 40% of the advertising that advertisers place on platforms such as YouTube is not consumed by real users, but by a bot that runs the algorithms manipulated via artificial calls.

This advertising fraud results in billions of dollars in losses for the entire advertising chain, which affects advertisers, video and social media platforms, content creators and viewers alike.

How does Proof of View aim to solve ad fraud?

In short, at Verasity, e-sports and digital entertainment meet blockchain-based advertising technology. Verasity’s technology is patented Proof of View protocol, which powers the VeraViews business platform and its ad tech stack. The technology should be able to be integrated as easily as possible on the common platforms without the user having to give up their old habits.

Veraviews uses numerous metrics to check whether the ad is being viewed by a real person or a fake bot. A bot is exposed in real time and the verified viewers are transparently recorded via the blockchain. In addition, the AI ​​technology helps the proof-of-view system to sort and evaluate the statistics.

The result is optimized ad placement for everyone involved:

An influencer can monetize their videos in a more targeted way by embedding advertising and increase their income. The advertising companies increase their campaign ROI and the viewer can earn VRA tokens by watching the ads.

The role of the VRA token in Proof of View

The VRA token supports the VeraViews Proof of View approach and tech stack. If a company advertises through Veraviews, it must have VRA tokens in the VeraWallet deposit. A kind of trustee pool is created, which is always unlocked when a “real view” has been proven.

VRA tokens go to the viewer as rewards, to the content creator as payment, and to the Verasity Network as revenue. The more businesses that advertise through VeraViews, the more cyclical revenue generated for all stakeholders. More information about the token, its token behavior and the current community consultation are broken down in detail in the video.

Conclusion: More money for the real click & good content

Verasity offers the advertising industry solutions at a time when online advertising is becoming increasingly important, but at the same time the algorithms of video and social media platforms are becoming increasingly susceptible to manipulation. As long as the platforms cannot get a grip on advertising fraud themselves, brands will be more open to alternative advertising technologies in the future.

If Verasity not only manages to offer the right product verticals at the right time, but also to maintain its marketing strategy in the long term, Proof of View could become new evidence of real clicks.