When it was announced, the MacBook Air M2 especially marked the spirits by its price: 1499 €. Its predecessor, equipped with the M1 and announced at 1129 €, remains in the catalog.
Beyond the announcement of the new Apple Silicon M2 processor and the new chassis, the MacBook Air M2 especially attracts attention for the price of the entry ticket for this new model: 1499 €.
An iPhone-style range effect
Apple is taking advantage of the release of the Apple Silicon M2 processor to create a range effect, as the brand knows how to do on the iPhone. Thus, the old MacBook Air in M1 remains in the catalog at an unchanged price and the MacBook Air 2022, with all of its new features, is sold for €370 more than the M1 version when it is released.
The MacBook Air M1 remains the entry point into the MacOs ecosystem with, whatever may be said, a convincing offer to which PC manufacturers have difficulty responding, especially when it comes close to the symbolic bar of 1000 € .
The MacBook M2 allows a move upmarket with a more efficient M2 processor (18% in applications and up to 35% in games), a higher screen of 64 pixels and brighter of 100 cd/m², a Full HD webcam instead of HD and a sound system with four speakers instead of two. Finally, the chassis is thinner by almost 5 mm and offers a wider choice of colors.
The second configuration of the MacBook Air M2 offered by Apple equipped with 10 GPU cores and a 512 GB SSD propels the price to 1849 €, exceeding the MacBook Pro 13 M2 which is sold for 1829 € with this same M2 (8 CPU/10 GPU) and a 512 GB SSD.
A choice that quickly becomes difficult on these two configurations, with on the one hand the MacBook Air M2 which benefits from a more recent design and the new features mentioned above or the MacBook Pro 13 with its unchanged design and the Touch Bar. Note that the MacBook Pro 13 M2 is also available with a 256 GB SSD for €1599.
Note that the MacBook Pro 13 M2 has, like its predecessor, a fan to make the M2, according to Apple, more enduring under heavy load.